Program schedule is an important part of a linear TV broadcast. It helps to keep your viewers’ attention and optimize the performance of your content. It is important to plan for the highest quality content to air at the best times and attract the greatest number of viewers.
Scheduling basically refers to creating a balance between your resource management and the requirements of your audience. Successful TV shows build their brand only with the help of effective as well as clever scheduling with the help of a cloud-based broadcast tv content scheduling platform.
Although it has become easy to start a linear TV broadcast, not all have been successful in understanding and implementing the art and knowledge of effectively scheduling TV programs. Read on to know more about effective TV content scheduling.
Strategies for TV scheduling:
Time slot:
The most basic strategy is to schedule shows according to time slots. While younger viewers and families may prefer earlier time slots, late time slots are more appealing to older audiences. When deciding on time slots, you should also consider the attractive programs of the competing channels.
Block programming:
Block programming refers to the practice of scheduling content that is similar to each other in a block. Blocks can created based on specific genres or target audiences. Block programming has the advantage of allowing you to promote each block in one marketing campaign.
Bridging:
Bridging refers to the technique that discourages viewers from switching channels in between shows or programs. Common strategies include airing the promotion of the next program or show during the credits of the preceding show. Sometimes, a channel may allow a show or program that is running on a half-hours basis to be extend to the next time slot rather than ending exactly at the half-hour point. This may discourage viewers from shifting to other channels at traditional junction points as they have already missed the beginnings of the shows aired on other channels. This prevents people from switching channels to programs that have already begun on other channels.
Theming:
You can devote either a portion or an entire schedule to shows relating to a particular theme over a certain period of time. This practice is especially common during major holidays like Halloween, Valentines, Christmas, etc., where shows or movies that are related to the holiday can be aired.
Tentpoling:
Tentpoling is the act of putting two low-performance shows before and after a show that attracts a lot of people. This is done to increase the viewers of the low performance shows with the help of the popularity of the central show.
Hammocking:
Hammocking is the opposite of Tentpoling. This is the process of scheduling a low-performance show in between two popular shows that attract a lot of audiences. The main objective is to increase the viewers of the weaker show with the help of the popular shows.
Stripping:
It is common to run a particular series per day in the same time slot, usually on weekdays. This is especially true for programs such as game shows, talk shows, etc.
Television scheduling is an important aspect of building your TV channel’s brand. It is also crucial to attract the right audience at the right time. Apart from increasing your content’s value and managing your resources effectively. Just like broadcasting. It is equally important to schedule Streaming TV content with the help of streaming tv content scheduler software.